Principal Advisor Workforce Channels - Wellington
Help shape the future of Education
We work to shape an education system that delivers equitable and excellent outcomes
Our organisation is made up of talented and committed people around Aotearoa, from a wide range of backgrounds and cultures. While we work in different groups and on different things, we all strive every day to make the biggest difference we can for our students in our education system.
About this role | Mō tēnei tūranga
Shape the Future of the Education Workforce
Are you a experienced communicators with a passion for storytelling and a drive to make a real impact? Join the Education Workforce Channels Team as a Principal Advisor – Workforce Channels, where your expertise will help elevate the education profession.
About the Role
As a Principal Advisor, you’ll play a pivotal role in developing strategies, services, and content that reflect the needs and aspirations of our audiences. You’ll work in and with cross discipline teams and Ministry wide to ensure our initiatives are well-targeted, engaging, and that ultimately help us achieve the education priority of ‘Developing the workforce of the future’.
This is a high-impact role where your influence, advice and vision will help shape how we communicate with and about the education workforce. You’ll also provide expert advice on communication and media issues, supporting the wider Ministry communications group to deliver effective, audience-focused work plans.
What You’ll Do:
Lead the development and delivery of the content strategy that creates an ongoing flow of stories, facts and information to raise the profile of the sector.
Collaborate across the Te Pou Ohumahi Mātauranga I Education Workforce Group to identify proactive storytelling opportunities and creative ways to raise the profile of the profession.
Provide expert advice on communication and media strategies.
Drive the creation of channels work plans that meet stakeholder and audience needs.
Salary range: $118,371 - $143,760 per annum + 3% kiwi saver. The successful candidate will be appointed at a salary which reflects individual skills and experience.
For more details about the role, you can view the job description here.
About you | Mōhou ake
We are looking for a creative, content producer who can bring together projects and initiatives under the umbrella of a strong narrative that positions the education sector as a career of choice. We are after someone who can take the vision of the group and help bring it to life in a sustained way through a ariety of channels that reach our audiences in an effective way. You will also be a strategic thinker who can support our leaders and help elevate our work programme.
You will also offer:
Proven experience in strategic communications, media, or public relations.
Strong storytelling skills and the ability to craft compelling narratives.
A collaborative mindset and the ability to influence across teams and functions.
Experience working in or with the public sector or education sector is a plus.
Someone who works well underpressure and can manage multiple deadlines.
A passion for developing different ways in getting information out to audiences and making a difference in the education space.
The ability and willingness to adhere to the Public Service Standards of Integrity and Conduct.
We are a vibrant team that designs and builds strategies, services and products to reflect the needs and aspirations of our workforce. We are a clever team of marketing, communications, sector engagement and workforce experience specialists focussed on connecting effectively with our audiences and making moments that matter.
About our group and team | Mātau rōpū ake
Te Pou Ohumahi Mātauranga | Education Workforce is working to enable a strong culturally competent education workforce that drives a world leading learner-focussed education system. In Workforce Experience and Delivery we work as a multi- disciplinary team to provide the workforce with the services and support they need to thrive, enabling a focus on student success.
Are you ready to make a difference? | Kua rite koe mō tēnei mahi?
If this opportunity interests you, please submit your cover letter and resume by using the ‘apply' button. In your cover letter we’d like to know about you, your values, or anything else you’d like to share. We’re keen to understand your motivations, strengths, transferable skills, and the diverse perspectives you will bring to the role.
For further information, please contact Kim Whitaker at Kim.whitaker@education.govt.nz
Applications close Midnight – Thursday, 12 June 2025.
We want our people to feel valued for their unique qualities and have a sense of belonging. If you require assistance or adjustments to fully participate in the recruitment process, please let us know.
